Filter your contacts based on specific data criteria, to create segments (a target audience) for your marketing campaigns.
Segments can be based on contact information, tags, and any custom data fields in the CRM.
Segments can be simple or based on a rich set of criteria.
Enhance your brand by sending communications that actually matter to your audience.
Reduce the possibility of customers opting-out and losing interest.
Categorize customer buying preferences in a way that makes sense for your industry.
Tags can be set manually by sales or other client-facing teams, based on their customer interaction.