Segmentation

Create marketing segments for targeted communications

  • Filter your contacts based on specific data criteria, to create segments (a target audience) for your marketing campaigns.

  • Segments can be based on contact information, tags, and any custom data fields in the CRM.

  • Segments can be simple or based on a rich set of criteria.

Boost customer engagement with your brand

  • Enhance your brand by sending communications that actually matter to your audience.

  • Reduce the possibility of customers opting-out and losing interest.

Use tags to categorize customer buying interests

  • Categorize customer buying preferences in a way that makes sense for your industry.

  • Tags can be set manually by sales or other client-facing teams, based on their customer interaction.

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